Built the website for a women's health platform that turns scattered health data into answers.

About

MyPattern is a women's health platform. It reads a woman's labs, wearables, medical history, and symptoms over time, and tells her what has changed and what to do next.

It is a Red Cell Partners company, like Trase, and it came to us the way Trase did: the design finished, the launch date set. Our job was to build it and to have it ready for that date.

The challenge

A launch date is a promise made to other people. Once it is set, everything else has to fit around it, and MyPattern's had three things pushing against it.

The design was still moving. A second version of it arrived in the middle of the build, and pages kept being refined after that. There were twenty pages to build, ten of them written for a single life stage or condition, from perimenopause to sleep, each with its own story, photography, and questions. And there was already a site at findmypattern.com, with a waitlist filling up and paid campaigns pointed at it. Moving the address over could not cost them a single signup.

It also had to feel like something a woman would trust with her medical history. The design set that standard. The build had to keep it.

The solution

MyPattern gave us the design, and we treated it as something still alive rather than a handoff. When the new version landed we took it in whole. Before launch we went back through every page against their current file, one frame at a time, and brought the site in line with whatever had changed since.

The ten condition pages are one system carrying ten sets of content. That is what let the build keep pace when each of them turned out to have its own headline, its own photograph, and its own questions, rather than the shared copy the first version of the design showed.

Then the part nobody sees, which is where a launch like this usually goes wrong. Every tracking tool on the old site is on the new one, checked by watching each one fire rather than by reading the code, so no campaign lost its conversions or its audiences when the address moved. The waitlist form was tested end to end against their real email platform before launch day instead of on it. And the addresses the old site had printed, down to the rules of a referral contest, still lead somewhere.

The results

findmypattern.com was ready for the date set at the start. The waitlist, the campaigns, and the tracking behind them carried straight across, so launch day was a new site for MyPattern's visitors and an ordinary day for their marketing.

Their answers to the questions women ask most are written so search engines and AI assistants can quote them directly, which matters for a company whose customers have already been down every search they can think of.